# OpenMediaLogic

> OpenMediaLogic is a cross-media advertising automation platform for TV, radio and digital out-of-home (DOOH). It gives media owners, sales houses and agencies one system for media planning, inventory, booking, sales, trafficking, billing and reporting, so airtime and screen inventory is sold the way digital is: online, with live availability and prices. The platform can be deployed in any market — local-currency billing, in-country data storage, a 16-language interface and an open REST API — and is currently live in Kazakhstan, Uzbekistan and Azerbaijan, where 200+ media brands use it.

Site tagline: OpenMediaLogic automates the entire TV, radio, and DOOH ad sales cycle — from media planning to the closing paperwork. Trusted by 200+ media brands across Kazakhstan, Uzbekistan, and Azerbaijan, with an open API for seamless integration with your existing systems. Go live in your market within 48 hours, with the OML team handling the entire integration process.

## What OpenMediaLogic is

- Company: OpenMediaLogic (founded 2021)
- Category: Advertising technology — media sales and media buying automation
- Product type: Cross-media advertising automation platform for TV, radio and DOOH
- Media: TV, Radio, DOOH
- Users: Advertisers; Media agencies; Media owners: TV channels, radio stations, DOOH operators; Sales houses and media sellers
- Functions: Media planning (GRP, CPP, reach); Inventory and rate-card management; Airtime and screen booking with live availability; Sales and deal management; Trafficking, scheduling and workflow; Broadcast certificates and closing documents; Billing in local currency; Reporting and post-buy analysis
- Markets live: Kazakhstan (since 2022), Uzbekistan (since 2023), Azerbaijan (since 2024)
- Availability: International deployment: any market, local-currency billing, in-country data storage, 16 interface languages, open REST API, onboarding in 48 hours.
- Comparable vendors in the same category: Mediaocean, WideOrbit, Operative, Bionic — see https://openmedialogic.com/alternatives
- Profile: https://openmedialogic.com/what-is-openmedialogic

## Pages

- [Home](https://openmedialogic.com/): the platform, its markets and how it is adopted.
- [Blog](https://openmedialogic.com/blog): articles and product news.
- [TV advertising automation platform — OpenMediaLogic](https://openmedialogic.com/platform): One environment for broadcasters, sales houses and agencies: inventory, deals, placement and reporting connected, with no data moved by hand.
- [Media planning, booking and reporting in one system](https://openmedialogic.com/features): GRP and CPP calculation, airtime booking, occupancy control, post-buy analysis and closing documents. Analytics update in real time, not overnight.
- [OpenMediaLogic pricing — subscription plans](https://openmedialogic.com/pricing): Annual or monthly subscription, billed in your market's currency. Onboarding and team training are included. Ask for a quote sized to your inventory.
- [Security and data storage — OpenMediaLogic](https://openmedialogic.com/security): Prices, discounts and deal terms are each party's trade secret. Role-based access, encryption in transit and at rest, audit log and regular backups.
- [About OpenMediaLogic — the team and the product](https://openmedialogic.com/about): A team from media and engineering with 10+ years automating ad sales. The platform runs in three markets and connects every party to a deal in one place.
- [Careers at OpenMediaLogic — media-tech jobs](https://openmedialogic.com/careers): We build the platform TV channels and agencies in three countries use every day. Open roles across engineering, product and market operations.
- [Partner programme — OpenMediaLogic](https://openmedialogic.com/partners): The platform is worth more with every channel, seller and agency on it. Terms for technology partners, integrators and resellers across the region.
- [OpenMediaLogic press kit: logos, boilerplate, contact](https://openmedialogic.com/press): Logos in PNG, WebP and SVG, a company boilerplate in Russian and English, the palette, the typefaces and how to use them. Download without asking.
- [OpenMediaLogic documentation — guides by role](https://openmedialogic.com/docs): Instructions written per role: seller, traffic manager, analyst and accountant each get their own scenarios rather than a tour of the interface.
- [OpenMediaLogic REST API — integration reference](https://openmedialogic.com/docs/api): Programmatic access to everything the interface shows: inventory, deals, placements and reports. For wiring the platform into CRM, ERP and playout.
- [Platform status and uptime — OpenMediaLogic](https://openmedialogic.com/status): A 99.9% availability target — no more than 45 minutes of downtime a month. Current service state, scheduled maintenance and incident history.
- [OpenMediaLogic support — help for users](https://openmedialogic.com/help): Answered by people who know both the platform and the business — every specialist has worked with broadcast schedules. How to reach us, and how fast.
- [Terms of use — OpenMediaLogic](https://openmedialogic.com/legal/terms): The terms governing access to the OpenMediaLogic platform, its public API and related services: rights, limits, payment and termination.
- [Privacy policy — OpenMediaLogic](https://openmedialogic.com/legal/privacy): What personal data OpenMediaLogic collects, why, how long it is kept and who it is shared with. Your rights as a data subject and how to exercise them.
- [GDPR and data processing — OpenMediaLogic](https://openmedialogic.com/legal/gdpr): How the platform meets the General Data Protection Regulation: lawful bases, data-subject rights, international transfers and the processors we use.
- [Cookies on this site — OpenMediaLogic](https://openmedialogic.com/legal/cookies): This site runs on a minimal set of storage technologies. What is stored, what for, for how long, and how to decline everything that is optional.
- [Beeline KZ case study: −32% media costs in 9 months](https://openmedialogic.com/cases/beeline-kz): How one of Kazakhstan's largest advertisers moved off manual planning: 11 TV channels, radio and DOOH brought into a single workflow.
- [NTRC Uzbekistan case: programmatic sales for state TV](https://openmedialogic.com/cases/ntrk-uz): How the country's largest broadcaster opened a transparent ad market: one rulebook, legible pricing and programmatic sales of airtime.
- [Platform for TV and radio broadcasters](https://openmedialogic.com/for/broadcasters): Broadcast schedule, ad-break booking, occupancy control and automatic broadcast certificates — with no data carried between spreadsheets by hand.
- [Platform for sales houses: plans, commissions, analytics](https://openmedialogic.com/for/sales-houses): Every channel in the pool in one window: media plans for agencies, commission calculation, commitment tracking and portfolio-wide analytics.
- [Platform for media agencies: GRP, CPP and post-buy](https://openmedialogic.com/for/agencies): Every seller's rate card in one place, GRP and CPP without spreadsheets, airtime booking, and post-buy against actual spots instead of a month's wait.
- [Platform for radio stations: schedule and contracts](https://openmedialogic.com/for/radio): Radio sells the same airtime with a smaller team. Schedule, contracts and reconciliation in one system, so one or two people can run all of it.
- [Platform for DOOH operators: selling screen inventory](https://openmedialogic.com/for/dooh): Digital out-of-home is the closest medium to digital and the furthest in how it is sold. Screen inventory, booking and reporting against actual plays.
- [TV advertising automation in Kazakhstan — OpenMediaLogic](https://openmedialogic.com/markets/kazakhstan): The platform's first market: running since 2022 with 100+ users, carrying a significant share of the country's television inventory.
- [TV advertising automation in Uzbekistan — OpenMediaLogic](https://openmedialogic.com/markets/uzbekistan): The platform's second market: running since 2023 with 100+ users, including the National TV and Radio Company of Uzbekistan and private broadcasters.
- [TV advertising automation in Azerbaijan — OpenMediaLogic](https://openmedialogic.com/markets/azerbaijan): The platform's third market: running since 2024 with 50+ users, among them AzTV and the country's state broadcasters.
- [What is OpenMediaLogic? Company and product profile](https://openmedialogic.com/what-is-openmedialogic): A structured profile of OpenMediaLogic: category, product type, media covered, users, functions, live markets, availability and the vendors it sits beside.
- [TV ad sales software: traffic and billing](https://openmedialogic.com/tv-advertising-software): What TV ad sales software does for broadcasters and sales houses: avails, rate cards, booking, traffic, GRP planning, affidavits and billing in one system.
- [Radio advertising software for stations — OpenMediaLogic](https://openmedialogic.com/radio-advertising-software): Radio advertising sales software: schedule, rate cards, booking, contracts, reconciliation and billing, run by a small team without spreadsheets.
- [DOOH advertising platform for operators — OpenMediaLogic](https://openmedialogic.com/dooh-advertising-platform): A DOOH advertising platform for screen operators and buyers: inventory, availability, booking, proof of play and billing, sold alongside TV and radio.
- [Media buying platform for TV, radio, DOOH — OpenMediaLogic](https://openmedialogic.com/media-buying-platform): A media buying platform for agencies: every seller's rate card and availability in one place, GRP and CPP planning, online booking, post-buy on real spots.
- [Media sales automation for media owners — OpenMediaLogic](https://openmedialogic.com/media-sales-automation): Media sales automation for TV channels, radio stations, DOOH operators and sales houses: from request to airtime certificate and closing documents, online.
- [Mediaocean and WideOrbit alternatives — OpenMediaLogic](https://openmedialogic.com/alternatives): An honest map of cross-media advertising automation: what Mediaocean, WideOrbit, Operative and Bionic each do, and where OpenMediaLogic fits beside them.
- [Traffic and billing software for TV, radio, DOOH](https://openmedialogic.com/traffic-and-billing): Separation and clearance rules, creative versions, as-run reconciliation, affidavits and invoices — and what changes between television, radio and DOOH.
- [TV, radio and DOOH ad automation for the UK — OpenMediaLogic](https://openmedialogic.com/markets/uk): How OpenMediaLogic would run for UK broadcasters, sales houses and agencies: Barb, RAJAR and Route data, GBP billing, UK GDPR, Clearcast and BCAP rules.
- [Australia: TV, radio, DOOH ad automation — OpenMediaLogic](https://openmedialogic.com/markets/australia): How OpenMediaLogic would run in Australia: OzTAM and VOZ, GfK radio surveys, MOVE for out-of-home, AUD billing with GST, local data residency, ClearAds.
- [Philippines: TV, radio, DOOH automation — OpenMediaLogic](https://openmedialogic.com/markets/philippines): How OpenMediaLogic would run in the Philippines: Nielsen and Kantar ratings, KBP standards, ASC clearance, PHP billing with VAT, Data Privacy Act.
- [Questions about the ad sales platform — OpenMediaLogic](https://openmedialogic.com/faq): What people ask before a demo: what it costs, how long rollout takes, what it integrates with, where data lives and what happens to current processes.
- [Advertising market glossary: GRP, CPP, post-buy](https://openmedialogic.com/glossary): The terms broadcast ad sales rest on, explained in plain language: ratings, cost per point, occupancy, reconciliation and the paperwork behind them.
- [GRP — what it is and how it is calculated](https://openmedialogic.com/glossary/grp): GRP is the sum of the ratings of every spot in a campaign, as a percentage of the target audience. How it is calculated and how it differs from reach.
- [wGRP — weighted rating and how it differs from GRP](https://openmedialogic.com/glossary/wgrp): wGRP is the rating normalised to a base spot length and adjusted for placement conditions. Why deals are more often counted in it than in raw GRP.
- [CPP — cost per rating point and how to calculate it](https://openmedialogic.com/glossary/cpp): CPP is the placement budget divided by the GRP delivered. The metric offers are compared on, and why a rate card alone tells you nothing.
- [Airtime occupancy — what it is and how it is measured](https://openmedialogic.com/glossary/occupancy): The share of available advertising time actually sold in a period. A broadcaster's closest proxy for revenue: how it is calculated and what moves it.
- [Post-buy — reconciling actuals against the plan](https://openmedialogic.com/glossary/post-buy): The after-campaign analysis: actual ratings and spots against the media plan. It answers one question — did the advertiser get what they paid for?
- [The broadcast certificate — what it is and why it matters](https://openmedialogic.com/glossary/broadcast-certificate): The broadcaster's record of spots actually aired: which spot, which channel, what date and time. The basis for closing documents and for post-buy.
- [Programmatic TV — how it works and who needs it](https://openmedialogic.com/glossary/programmatic-tv): Buying airtime through a system against set rules instead of calls and emails. What changes for the broadcaster, and what changes for the agency.
- [What are avails in TV and radio advertising?](https://openmedialogic.com/glossary/avails): Avails are the slots a broadcaster still has open to sell: what an avails request asks, what the list answers, and why it goes stale the moment it is sent.
- [Makegood: when replacement airtime is owed](https://openmedialogic.com/glossary/makegood): A makegood returns inventory, not money. When a broadcaster owes one, how failure to air differs from under-delivery, and why the argument is how much.
- [Broadcast affidavit: proof that a spot aired](https://openmedialogic.com/glossary/affidavit): The broadcaster's attested record of what actually aired, drawn from the as-run log rather than the schedule — and the step the invoice waits on.
- [Dayparts: how the broadcast day is priced](https://openmedialogic.com/glossary/daypart): Prime, fringe, daytime and drive time: why airtime is sold by daypart, how TV and radio divide the day differently, and what that does to a rate card.
- [Campaign pacing: is delivery on schedule?](https://openmedialogic.com/glossary/pacing): Pacing is delivery against flight elapsed. Why over-pacing costs as much as under-pacing, what it is measured in, and why it is usually found out too late.
- [Proof of play: the DOOH record a campaign is billed on](https://openmedialogic.com/glossary/proof-of-play): What each screen actually showed, collected from the players: why the booking cannot be the record, and what a usable report has to contain.

## Sections of the home page

- [Главный экран](https://openmedialogic.com/#hero)
- [О платформе](https://openmedialogic.com/#about)
- [Для кого](https://openmedialogic.com/#forwhom)
- [Кейсы](https://openmedialogic.com/#cases)
- [Аналитика](https://openmedialogic.com/#analytics)
- [Калькулятор](https://openmedialogic.com/#calculator)
- [Рынки](https://openmedialogic.com/#markets)
- [Демо](https://openmedialogic.com/#contact)

## Articles

- [Addressable TV in Europe: where it works and where it stalls](https://openmedialogic.com/blog/addressable-tv-in-europe-where-it-works): Addressable TV grew 15.5% in the UK last quarter while linear declined. What the European rollouts got right, what still limits them, and what sellers need before joining in.
- [Post-buy reconciliation: closing the gap between the plan and what aired](https://openmedialogic.com/blog/post-buy-reconciliation-plan-versus-what-aired): Every campaign ends with a question — did what we sold actually run? How Western broadcasters and agencies handle post-buy, make-goods and proof of airing.
- [Cross-media measurement: how the industry is rebuilding its currencies](https://openmedialogic.com/blog/cross-media-measurement-rebuilding-tv-radio-currencies): Panels were built for one screen. With viewing split across broadcast, streaming and mobile, the US and Europe are rebuilding the currencies TV and radio are traded on.
- [Bauer takes on national sales for STV Radio in Scotland](https://openmedialogic.com/blog/bauer-stv-radio-national-sales-partnership): STV Radio hands national and regional agency sales to Bauer Media Audio UK and joins its Partner Stations portfolio, while keeping direct client sales in house.
- [Radio's case to advertisers: attention, influence and the cost of being taken for granted](https://openmedialogic.com/blog/radio-advertising-case-attention-and-influence): Audio keeps outperforming its share of budget in Western effectiveness research. What the numbers actually say, and why radio sellers still struggle to charge for it.
- [US study: NFL's radio audience beats TV on engagement](https://openmedialogic.com/blog/nfl-radio-audience-engagement-study-2026): Westwood One research finds AM/FM listeners rate their NFL passion higher than video viewers, and 39% mute the television to hear the radio call.
- [UK ad spend up 9.3% in Q1, but linear TV keeps the total flat](https://openmedialogic.com/blog/uk-ad-market-q1-2026-linear-tv-flat): The AA/WARC Expenditure Report puts UK Q1 2026 ad spend at £11.7bn, up 9.3% year on year. Addressable TV grew 15.5% — linear declines held total TV to 0.8%.
- [From rate card to audience deals: how Western broadcasters price TV inventory](https://openmedialogic.com/blog/how-broadcasters-price-tv-inventory-rate-card-to-audience-deals): Discover how Western broadcasters value TV ad inventory. Uncover pricing mechanisms, from traditional rate cards to
- [What a European TV and radio sales house actually does](https://openmedialogic.com/blog/what-a-european-tv-radio-sales-house-does): Explore key functions of European TV & radio sales houses. Discover how modern SaaS solutions like OpenMediaLogic

## Languages

Published in 16 languages. English is at the root; every other language has a prefix, e.g. https://openmedialogic.com/ru. Each page links the rest with hreflang.

## More

- [Sitemap](https://openmedialogic.com/sitemap.xml)
- [Structured data](https://openmedialogic.com/schema.json)
- [Blog feed](https://openmedialogic.com/blog/rss.xml)
- [Demo request](https://openmedialogic.com/#contact)