Articles by Александр Гладько
- TV, Radio and DOOH Media Planning: Practice and Tools
How to build effective TV, radio and DOOH media planning: tools, metrics and cross-media campaign practice for Kazakhstan and the region.
- TV Advertising in Kazakhstan: Market, Prices and Trends 2024–2025
Overview of Kazakhstan's TV advertising market: volumes, pricing, ratings, and booking trends. A practical guide for media sellers and advertising agencies.