Cross-media measurement: how the industry is rebuilding its currencies
Panels were built for one screen. With viewing split across broadcast, streaming and mobile, the US and Europe are rebuilding the currencies TV and radio are traded on.
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Radio's case to advertisers: attention, influence and the cost of being taken for granted
Audio keeps outperforming its share of budget in Western effectiveness research. What the numbers actually say, and why radio sellers still struggle to charge for it.
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Addressable TV in Europe: where it works and where it stalls
Addressable TV grew 15.5% in the UK last quarter while linear declined. What the European rollouts got right, what still limits them, and what sellers need before joining in.
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Post-buy reconciliation: closing the gap between the plan and what aired
Every campaign ends with a question — did what we sold actually run? How Western broadcasters and agencies handle post-buy, make-goods and proof of airing.
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From rate card to audience deals: how Western broadcasters price TV inventory
Discover how Western broadcasters value TV ad inventory. Uncover pricing mechanisms, from traditional rate cards to
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What a European TV and radio sales house actually does
Explore key functions of European TV & radio sales houses. Discover how modern SaaS solutions like OpenMediaLogic
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Bauer takes on national sales for STV Radio in Scotland
STV Radio hands national and regional agency sales to Bauer Media Audio UK and joins its Partner Stations portfolio, while keeping direct client sales in house.
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US study: NFL's radio audience beats TV on engagement
Westwood One research finds AM/FM listeners rate their NFL passion higher than video viewers, and 39% mute the television to hear the radio call.
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UK ad spend up 9.3% in Q1, but linear TV keeps the total flat
The AA/WARC Expenditure Report puts UK Q1 2026 ad spend at £11.7bn, up 9.3% year on year. Addressable TV grew 15.5% — linear declines held total TV to 0.8%.
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