Articles tagged Market data
- UK ad spend up 9.3% in Q1, but linear TV keeps the total flat
The AA/WARC Expenditure Report puts UK Q1 2026 ad spend at £11.7bn, up 9.3% year on year. Addressable TV grew 15.5% — linear declines held total TV to 0.8%.
The AA/WARC Expenditure Report puts UK Q1 2026 ad spend at £11.7bn, up 9.3% year on year. Addressable TV grew 15.5% — linear declines held total TV to 0.8%.