Articles tagged Radio
- Cross-media measurement: how the industry is rebuilding its currencies
Panels were built for one screen. With viewing split across broadcast, streaming and mobile, the US and Europe are rebuilding the currencies TV and radio are traded on.
- Radio's case to advertisers: attention, influence and the cost of being taken for granted
Audio keeps outperforming its share of budget in Western effectiveness research. What the numbers actually say, and why radio sellers still struggle to charge for it.
- What a European TV and radio sales house actually does
Explore key functions of European TV & radio sales houses. Discover how modern SaaS solutions like OpenMediaLogic
- Bauer takes on national sales for STV Radio in Scotland
STV Radio hands national and regional agency sales to Bauer Media Audio UK and joins its Partner Stations portfolio, while keeping direct client sales in house.
- US study: NFL's radio audience beats TV on engagement
Westwood One research finds AM/FM listeners rate their NFL passion higher than video viewers, and 39% mute the television to hear the radio call.