Articles tagged TV
- Cross-media measurement: how the industry is rebuilding its currencies
Panels were built for one screen. With viewing split across broadcast, streaming and mobile, the US and Europe are rebuilding the currencies TV and radio are traded on.
- From rate card to audience deals: how Western broadcasters price TV inventory
Discover how Western broadcasters value TV ad inventory. Uncover pricing mechanisms, from traditional rate cards to
- What a European TV and radio sales house actually does
Explore key functions of European TV & radio sales houses. Discover how modern SaaS solutions like OpenMediaLogic
- UK ad spend up 9.3% in Q1, but linear TV keeps the total flat
The AA/WARC Expenditure Report puts UK Q1 2026 ad spend at £11.7bn, up 9.3% year on year. Addressable TV grew 15.5% — linear declines held total TV to 0.8%.