Features

OpenMediaLogic covers the entire advertising sales cycle — planning, booking, and reporting — and adds real-time analytics on top. Here is what the platform does at every step.

Media planning

• Multi-channel TV + radio + DOOH media plans with automatic GRP, CPP, and budget calculation per channel in real time
• A drag-and-drop grid editor and automatic plan optimization for campaign goals
• Side-by-side scenario comparison, versioning, and change history
• Online approval with the client and channels instead of email threads

Booking and placement

• Real-time booking of airtime inventory: slots, prices, and availability are visible online
• Automatic placement into broadcast grids with conflict checking — no double selling
• Channel approvals inside the system, without calls or email
• Moves and replacements with automatic plan recalculation

Broadcast and reporting

• Airtime certificates and placement logs generated automatically from actual broadcasts
• Post-buy: actuals reconciled against the plan with no manual work
• Financial consolidation across channels and closing documents
• Client report exports in one click

Analytics

• Real-time dashboards: revenue, active campaigns, average CPP, airtime occupancy
• Rating and planned-revenue forecasting
• Early warnings about under-booked slots and recommendations for moves

Something for every role

• Media — broadcast schedule maintenance, ad block planning, evaluating the ad profitability of content, revenue forecasting and planning
• Sellers — cross-media inventory and capacity management, block rating forecasts and factual reporting, control of buyers' liabilities
• Agencies and advertisers — easy placement of materials, campaign performance control, campaign management, and an unlimited range of reports

Integrations

The REST API and webhooks expose plans, placements, broadcast facts, and financial data; ready-made exchange scenarios cover accounting systems, BI tools, and airtime monitoring. More on the API page.

The best way to evaluate the features is a 30-minute demo on your own scenarios: your channels, your rate cards, your typical campaigns.