For agencies and advertisers

Planning a TV, radio and DOOH campaign today means collecting rate cards out of email, computing GRP in a spreadsheet and waiting a month for post-buy. OpenMediaLogic gives an agency access to the inventory of three markets, with prices and availability online.

What gets in the way today

• Rate cards arrive as files and go stale faster than the plan comes together
• GRP, CPP and budget are calculated by hand — and the mistake surfaces after the placement
• Approval from the channel takes a week
• Post-buy arrives a month later, when nothing can be changed

What the platform gives you

• Inventory across three markets — Kazakhstan, Uzbekistan, Azerbaijan: slots, prices and availability, immediately
• Media planning that does the arithmetic — GRP, CPP and budget per channel, with plan versions kept
• Comparing channels and sales houses — on the real CPP of a slot, not on an averaged rate card
• Booking online — the request lands in the channel's grid with conflict checking
• Post-buy and client reports — actual broadcasts reconciled against the plan automatically, exported in one click

What it comes to in numbers

Beeline Kazakhstan moved from manual planning to OML and saw −32% media costs and 4 hours per media plan instead of 3 days — the details are in the Beeline KZ case study.

How to start

Observers and auditors are free — only named working seats are billed. Pricing · request a demo.