For broadcasters and media holdings

A TV channel sells attention, not paperwork — yet spends its working hours moving data between spreadsheets. OpenMediaLogic closes the whole airtime sales cycle in one interface: from an agency's request to the broadcast certificate and the closing documents.

What gets in the way today

• A media plan takes days: the rate card in one file, the grid in another, discounts in an email thread
• Approvals run over email, and nobody knows which version is final
• Reconciling broadcasts against certificates is manual, and happens after the campaign
• Occupancy becomes visible only in hindsight, when the slot can no longer be sold

What the platform gives you

• Grid and inventory — availability per channel and slot in real time, with automatic conflict checking
• Online booking — the agency places its own request, without calls and letters; you approve
• GRP and CPP calculated for you — on your rate cards and your coefficients
• Certificates and finance — generated from actual broadcasts and exported to your accounting system through the API
• Consolidation across channels — a holding sees the revenue and load of the whole pool in one report

What it comes to in numbers

The National TV and Radio Company of Uzbekistan published its inventory in OML and gained +47% occupancy and 120+ new advertisers in the first year — the details are in the NTRC case study. In Kazakhstan, up to 95% of the country's TV inventory is sold through the platform.

How to start

Onboarding takes 48 hours, migration of your reference data included — there is no implementation project. Pricing depends on the volume of inventory and the number of named users: see pricing, or request a demo and we will price it for your pool.