Who it's for
For radio stations
Radio sells the same airtime television does, almost always with a smaller team: one or two people run the grid, the contracts and the reconciliation for several stations at once. Which is exactly why moving the routine into a system is worth more here.
What gets in the way today
- The grid lives in a spreadsheet, and moving one spot disturbs half the week
- Packages and sponsorships are priced by hand for every client
- Broadcast certificates are assembled at month end, and discrepancies are hunted down then too
- Load by hour and by station is invisible until the period closes
What the platform gives you
- Broadcast grid and inventory — across every station in the pool, with conflict checking when spots move
- Booking and approval online — without files going back and forth
- Certificates from actual broadcasts — and export into your accounting system
- Load analytics — by station, hour and advertiser, in real time
- One interface with TV and DOOH — a holding that has all three sells them in one place
Who already works this way
Since 2022 the platform has served a pool of TV channels and radio stations in Kazakhstan, and in Azerbaijan the state radio stations. Radio is a full inventory type here, not an appendix to television.
How to start
Onboarding takes 48 hours, reference data included. Pricing · request a demo.