For sales houses

A sales house lives in the middle: channels want load, agencies want transparent terms, and between them sits a pool of rate cards, special terms and commissions held together by a few people. OpenMediaLogic brings the whole pool's sales into one window.

What gets in the way today

• Every channel in the pool is run its own way — its own files, its own discount rules
• Agency special terms live in a manager's head and in an email thread
• Commissions and settlements are calculated by hand at the end of the period
• It is unclear where the load is actually lost: which channel, which slot, which agency

What the platform gives you

• One funnel — from the agency's request to broadcast, across every channel in the pool at once
• Commissions and special terms as rules — set in the system rather than agreed in conversation, and applied automatically
• Inventory open to agencies — they see slots, prices and availability online and book without a phone call
• Analytics by agency and brand — who buys how much, and where request-to-booking drops
• Financial consolidation — per-channel settlements and closing documents generated automatically

Why this is about revenue, not tidiness

Transparency opens inventory to buyers who never reached it before: the NTRC case brought 120+ new advertisers in a year precisely because agencies finally had a convenient way in. The same mechanism works for a sales house.

How to start

Launch takes 48 hours, including migrating your rate cards and reference data. The price follows your role in the market, the volume of inventory and the number of users: pricing · request a demo.