OpenMediaLogic in Kazakhstan

Kazakhstan is the platform's first market. OpenMediaLogic has been running here since 2022, with 100+ users, and up to 95% of the country's TV inventory is sold through it.

Who works on the platform

• Broadcasters — AlmatyTV, Khabar Agency, Perviy Kanal Eurasia and other channels and radio stations
• Agencies — Starcom Kazakhstan, Initiative Media Kazakhstan, Optimum Media Group, Media Insider, OKORI and dozens of local teams
• Advertisers — from national brands such as Beeline Kazakhstan to local business

What that gives the market

When nearly all of a country's inventory is sold in one environment, an agency compares channels on the real CPP of a slot rather than an averaged rate card, and a channel sees demand before the period ends rather than after. That is how Beeline Kazakhstan reached −32% media costs in 9 months — the case study.

Local terms

• Billed in tenge, contracted with a local legal entity
• Data stored in-country, to the national regulator's requirements
• Interface in Kazakh and Russian (the platform speaks 16 languages in total)
• Support during Almaty business hours; critical incidents around the clock

How to join

Onboarding takes 48 hours, reference data migration included. Pricing · request a demo.