OpenMediaLogic in Azerbaijan

Azerbaijan is the platform's third market. OpenMediaLogic has been running here since 2024: 50+ users, among them AzTV and the state radio stations.

What already runs

• Broadcast grid and inventory management for TV and radio in one interface
• Online booking for agencies: slots, prices and availability visible immediately
• Broadcast certificates and closing documents from actual airtime
• Action logs and transparent tender procedures — what a state broadcaster is required to have

What the neighbouring markets teach

The scenario that gave a state broadcaster in Uzbekistan +47% occupancy and 120+ new advertisers repeats: inventory moves into a shared environment, agencies get a convenient way in, and the regulator gets automatic reporting. The details are in the NTRC case study.

How the market is set up

• TV audience measurement — MARSA (Azerbaijan Media Audience Research System), the industry's measurement system built on Kantar technology; the planning module takes its data through the API and calculates GRP, CPP and reach on it
• Regulator — the Media and Broadcasting Council, since September 2026 the successor to the Audiovisual Council and the dissolved Media Development Agency; it licenses broadcasters and enforces the Law on Advertising, including advertising time limits. Limits are checked in the scheduling step, and the regulator's reporting is produced from the as-run log
• Electronic invoicing — domestic settlements run through the State Tax Service's electronic invoice (e-qaimə-faktura); the platform issues a deal's closing documents from the record the booking was made in and hands them to the electronic workflow through the API

Local terms

• Billed in manat, contracted with a local legal entity
• Data stored in-country
• Interface in Azerbaijani and Russian

How to join

Onboarding takes 48 hours, reference data migration included. Pricing · security · request a demo.