OpenMediaLogic in Uzbekistan

Uzbekistan is the platform's second market. OpenMediaLogic has been running here since 2023, with 100+ users, including the National TV and Radio Company.

The case the market started with

State TV airtime was 53% occupied: agencies had no convenient way in, pricing was opaque, tender procedures were manual. NTRC published all of its inventory in OML and gained +47% occupancy, 120+ new advertisers in the first year, and a full audit trail for every deal — the NTRC case study.

What that means for the market

• Agencies see slots, prices and availability online and book without phone calls
• Tenders run inside the system: every bid and decision is logged
• Regulatory reporting is generated automatically from actual broadcasts
• Transparency turned out to be a source of revenue growth rather than a constraint — state broadcasters across the region now look at this case

Local terms

• Billed in soʻm, contracted with a local legal entity
• Data stored in-country, to the national regulator's requirements
• Interface in Uzbek and Russian
• Support in the language of the market

How to join

Onboarding takes 48 hours. Pricing · security and public-sector requirements · request a demo.