TV, radio and DOOH advertising automation for Indonesia

OpenMediaLogic can be deployed for Indonesian television groups, radio networks, out-of-home operators and agencies. It is not live in Indonesia today: the platform runs in Kazakhstan, Uzbekistan and Azerbaijan, where 200+ media brands use it. This page describes what an Indonesian deployment would involve, in the market's own terms — and the site exists in Bahasa Indonesia, so the platform's description is readable in the language the market works in.

Coretax: every invoice is electronic now

Since the Directorate General of Taxes moved invoicing to Coretax in 2025, every VAT-registered business (PKP) issues its tax invoices (faktur pajak) electronically through the new system, with real-time validation and paper allowed only during outages. An advertising deal produces a chain of documents — order, schedule, certificate of airing, reconciliation, invoice — and the platform issues them from the record the booking was made in; an Indonesian deployment connects that output to Coretax through the API rather than leaving it to be re-keyed.

How Indonesia trades, and what the platform connects to

• Television audience is measured by Nielsen, whose people-meter panel was expanded in 2022–2023 to cover more cities and audiences; television is planned and traded on ratings, GRP and cost per point within a target group, with prime-time and daypart pricing. The Indonesian Broadcasting Commission (KPI) also publishes a programme-quality index (IKPSTV) as a second reference. The planning module takes Nielsen data through the API and calculates GRP, CPP, reach and frequency on it.
• Groups — MNC (RCTI, MNCTV, GTV, iNews), Emtek (SCTV, Indosiar), Trans Media (Trans TV, Trans7), Viva (ANTV, tvOne) and the other national and regional broadcasters — sell their own airtime through their own sales teams; the three largest groups hold most of the prime-time audience. A group with a traffic system of its own connects it through the API; a regional channel or a network affiliate selling from spreadsheets runs its book on the platform.
• Radio is large and fragmented — national networks and hundreds of local stations in a country of 280 million — and audience is measured by Nielsen in the major cities. The radio module handles the schedule, rate cards, booking, certificates and reconciliation for a network of any size, and is where a system pays off fastest in a market this fragmented.
• Out-of-home — the Jakarta and regional operators sell classic and digital inventory directly, with LED screens growing quickly along the major corridors. The platform runs the direct business — packages, bookings, proof of play, certificates — beside the TV and radio book.
• Regulation — the Indonesian Broadcasting Commission (KPI) enforces the Broadcasting Law and the programme and advertising standards (P3SPS), including advertising time limits and content rules; advertising content is also governed by the Indonesian advertising ethics code (EPI) administered by the industry. Time limits are enforced in scheduling; a spot's approval status attaches to the creative in trafficking.

Commercial and legal terms of an Indonesian deployment

• Billing in IDR, VAT (PPN) at the standard rate, tax invoices through Coretax, through an Indonesian contracting entity
• Hosting and data residency in Indonesia, under the Personal Data Protection Law (UU PDP, 2022) and the electronic-systems rules that apply to data processed in the country; role-based access, encryption in transit and at rest, audit log — see security
• Interface in Bahasa Indonesia — one of the platform's 16 languages, already in use on this site — with English available to every user
• Integration through the REST API: Nielsen data, playout and automation, agency planning and finance systems, accounting and Coretax
• Onboarding in 48 hours for the platform itself, reference data migration included

Where the platform fits in Indonesia

The three large groups run station-side systems of their own, and a deployment there is a marketplace layer connected through the API — the alternatives page describes that relationship. The stronger fit is the rest of a very large market: the regional television stations and network affiliates, the radio networks and the long tail of local stations, out-of-home operators' direct business, and the agencies outside the largest groups — the part of the market that still books by messenger, e-mail and spreadsheet and now has to turn every booking into a Coretax invoice. In the platform's three live markets that is where the results came from: up to 95% of a country's TV inventory on one platform; −32% media costs for a national advertiser (Beeline); +47% occupancy for a national broadcaster (NTRC Uzbekistan).

Next step

A demo on your own inventory or plan takes 30 minutes: request one. Category pages: TV advertising software, radio, DOOH, media sales, traffic and billing; the company profile. Other markets: Philippines, Australia, Saudi Arabia.