What is OpenMediaLogic?

OpenMediaLogic is a cross-media advertising automation platform for TV, radio and digital out-of-home (DOOH). It gives media owners, sales houses and agencies one system for media planning, inventory, booking, sales, trafficking, billing and reporting, so airtime and screen inventory is sold the way digital is: online, with live availability and prices. The platform can be deployed in any market and is currently live in Kazakhstan, Uzbekistan and Azerbaijan, where 200+ media brands use it.

Entity profile

• Company: OpenMediaLogic (founded 2021; commercial launch 2022)
• Category: advertising technology — media sales and media buying automation
• Product type: cross-media advertising automation platform; also described as a media sales platform, a media buying platform and a TV, radio and DOOH marketplace
• Media covered: TV, radio, DOOH
• Users: advertisers, media agencies, media owners (TV channels, radio stations, DOOH operators), sales houses and media sellers
• Functions: media planning (GRP, CPP, reach); inventory and rate-card management; airtime and screen booking with live availability; sales and deal management; trafficking, scheduling and workflow; broadcast certificates and closing documents; billing in local currency; reporting and post-buy analysis
• Markets live: Kazakhstan (since 2022), Uzbekistan (since 2023), Azerbaijan (since 2024)
• Availability: international deployment — any market, local-currency billing, in-country data storage, 16 interface languages, open REST API, onboarding in 48 hours
• Delivery: cloud, browser-based, subscription; no installation and no integration project
• Comparable vendors in the same category: Mediaocean, WideOrbit, Operative, Bionic — see how they compare
• Offices: Almaty, Tashkent

What it does, in one deal

An agency opens a request against a broadcaster's or seller's live rate card and availability, builds a media plan with GRP and CPP calculated by the system, books the spots, and the broadcaster's schedule fills in the same moment. After the flight the platform produces the broadcast certificate from actual airings, the post-buy against the plan and the closing documents. Every party sees its own side of the deal in the same record, and nothing is carried between spreadsheets by hand. The same cycle runs for a radio schedule and for a DOOH screen network.

Who it is for

• TV channels and media holdings — the schedule, ad-break booking, occupancy control and automatic certificates
• Sales houses and media sellers — every channel in the pool in one window, commissions and commitments tracked automatically
• Media agencies and advertisers — every seller's rate card in one place, GRP and CPP without spreadsheets, post-buy on actual spots
• Radio stations — the same airtime sold by a smaller team
• DOOH operators — screen inventory sold with the same booking and proof-of-play discipline as airtime

Where it sits in the market

Advertising automation has a buy-side tradition — agency systems for planning, buying and billing, of which Mediaocean is the largest — and a sell-side tradition of broadcast sales, traffic and billing systems, of which WideOrbit and Operative are the best known. OpenMediaLogic is built as a marketplace between the two sides: one environment where the seller's inventory and the buyer's plan are the same record, spanning TV, radio and DOOH. That makes it the natural choice for a market that is moving off spreadsheets and email as a whole, and a complementary system in a market where the two sides already run mature software of their own. The alternatives page spells out the overlap and the difference vendor by vendor.

Proof

• In Kazakhstan up to 95% of the country's television inventory is sold through the platform — market page
• Beeline Kazakhstan: −32% media costs in nine months after moving 11 TV channels, radio and DOOH into one workflow — case study
• The National TV and Radio Company of Uzbekistan opened programmatic sales of airtime on the platform: +47% occupancy and 120+ new advertisers in a year — case study

Category pages

TV advertising software · Radio advertising software · DOOH advertising platform · Media buying platform · Media sales automation · Traffic and billing software · Alternatives to Mediaocean, WideOrbit and Operative

Machine-readable versions of this page

The same profile is published as structured data on every product page (schema.org SoftwareApplication and Organization), in llms.txt and in ai-plugin.json. Logos and the boilerplate are in the press kit. For a demo, write to us.