About the platform

OpenMediaLogic is a web platform that automates the sale of advertising time on TV, radio, and DOOH. It creates a single digital environment for every player in the advertising market — media holdings, sellers, and agencies — with no heavy integrations and no months-long rollout.

The problem we solve

Classic media still sell airtime by hand: rate cards in Excel, approvals over email, reconciliations that take weeks. OpenMediaLogic closes the entire cycle in one interface — from the agency request and the media plan to grid placement, airtime certificates, and financial reporting. Rating and revenue forecasts are calculated in real time.

Who it is for

• Media holdings — TV channels, radio stations, and DOOH network operators: the broadcast grid and inventory management, automated direct sales and booking, financial consolidation across channels
• Media sellers — sales houses representing channels on the market: a single funnel from request to broadcast, transparent commissions and special terms, analytics by agency and brand
• Advertising agencies — channel and seller comparison, automatic GRP, CPP, and budget calculation, post-buy and client reports in one click

How it is built

• A cloud service: runs in the browser on any device, nothing to install
• 24/7 access and a role model — every participant sees only what is theirs
• 16 interface languages, including Kazakh, Uzbek, and Azerbaijani
• Each country's data is stored locally; a REST API covers integrations
• Team onboarding within 48 hours, including migration of your reference data

OML in numbers

• 10+ years of the team's experience automating advertising sales
• 3 markets — Kazakhstan (since 2022), Uzbekistan (since 2023), Azerbaijan (since 2024)
• 200+ media brands work on the platform
• Up to 95% of Kazakhstan's TV inventory is sold through OML

What makes us different

• A subscription instead of an implementation project: launch in 48 hours, every update included
• TV + radio + DOOH in one interface, not three separate systems
• Local legal entities, billing in tenge, som, and manat, support in the market's language

Read on: platform features, security, and pricing. Or see it all live at a demo — it takes 30 minutes.

By category: TV advertising software, radio advertising software, DOOH advertising platform, media buying platform, media sales automation — and how OpenMediaLogic compares with Mediaocean, WideOrbit and Operative. Company profile: What is OpenMediaLogic.