TV, radio and DOOH advertising automation for Turkey

OpenMediaLogic can be deployed for Turkish television groups, radio networks, out-of-home operators, sales teams and agencies. It is not live in Turkey today: the platform runs in Kazakhstan, Uzbekistan and Azerbaijan, where 200+ media brands use it. This page describes what a Turkish deployment would involve, in the Turkish market's own terms — and it exists in Turkish as well, because that is the language the market buys in.

How Turkey trades, and what the platform connects to

• Television audience is measured by TİAK (Televizyon İzleme Araştırmaları A.Ş.), the industry's joint measurement company, with Kantar as its technology contractor; television is planned and traded on ratings, GRP and cost per point, with prime-time and daypart pricing and seasonal rate cards. The planning module takes TİAK data through the API and calculates GRP, CPP, reach and frequency on it.
• Groups — Turkuvaz, Demirören, Ciner, Doğuş, Acun Medya and the other national broadcasters — sell their own airtime through their own sales units rather than through independent sales houses; sponsorship, product placement and programme-integrated formats are a large share of the book beside spot advertising. The platform models sponsorship and integration as inventory with their own terms, next to the spot grid. A group with a traffic system of its own connects it through the API; a channel selling on spreadsheets and e-mail runs its book on the platform.
• Radio audience is measured by RİAK (Radyo Dinleme Hizmetleri A.Ş.), which moved to electronic measurement with Kantar as contractor; the national groups and the several hundred regional and local stations sell airtime through their own sales teams. The radio module handles the schedule, rate cards, booking, certificates and reconciliation for a group of any size, and is where a system pays off fastest in a market this fragmented.
• Out-of-home — Ströer, JCDecaux and the regional operators sell classic and digital inventory directly; the outdoor industry's İzle study provides reach and frequency for planning. The platform runs the direct business — packages, bookings, proof of play, certificates — beside the TV and radio book, and leaves programmatic DOOH to the supply-side platforms.
• Regulation and clearance — RTÜK (Radyo ve Televizyon Üst Kurulu) licenses broadcasters and enforces the broadcasting law, including advertising time limits per hour; the Advertising Board (Reklam Kurulu) under the Ministry of Trade sanctions misleading advertising; the Advertising Self-Regulatory Board (RÖK) handles industry complaints. Advertising time limits are enforced in the scheduling step, and a spot's approval status attaches to the creative in trafficking.

Commercial and legal terms of a Turkish deployment

• Billing in TRY, KDV (VAT) applied on invoices, through a Turkish contracting entity — the same local-entity arrangement the platform uses in its current markets
• e-Fatura and e-Arşiv — Turkish invoicing runs through the Revenue Administration's (GİB) electronic invoice system, which most companies are obliged to use. The platform issues the closing documents of every deal — invoices, broadcast certificates, reconciliations — and a Turkish deployment connects them to the e-Fatura workflow through the API rather than leaving them to be re-keyed
• Hosting and data residency in Turkey, under the Personal Data Protection Law (KVKK, Law No. 6698) and its rules on cross-border transfer; role-based access, encryption in transit and at rest, audit log — see security
• Interface in Turkish — one of the platform's 16 languages, already in use on this site — with English available to every user
• Integration through the REST API: TİAK and RİAK data, playout and automation systems, agency planning and finance systems, accounting and e-Fatura
• Onboarding in 48 hours for the platform itself, reference data migration included; integrations follow at the pace of the systems on the other side

Where the platform fits in Turkey

Turkey has a domestic vendor of media operations software — Maestro (Maestack) — used by media companies for advertising operations across TV, radio, print, cinema and outdoor, and the international traffic-and-scheduling vendors (VSN, Orsatek, Marsis) are present through local partners. Those are station-side systems: they run a channel's or a group's own operation. OpenMediaLogic is the layer that puts the seller and the buyer in one record — the agency books against live availability and prices, the channel confirms, the certificate and the invoice come out of the same record — and connects to a station-side system through the API where one exists. The alternatives page describes that relationship in general. The stronger fit in Turkey is where no such system is shared: regional and thematic channels selling their own airtime, radio groups and the long tail of local stations, out-of-home operators' direct business, and agencies outside the largest groups — the parts of the market that still book by e-mail and spreadsheet. That is where the platform's three live markets started, and where their results came from: up to 95% of a country's TV inventory on one platform; −32% media costs for a national advertiser (Beeline); +47% occupancy for a national broadcaster (NTRC Uzbekistan).

Next step

A demo on your own inventory or plan takes 30 minutes, in Turkish or English: request one. Category pages: TV advertising software, radio, DOOH, media sales, traffic and billing; the company profile. Other markets: Azerbaijan (live), Poland, United Kingdom, Australia, Philippines.