TV, radio and DOOH advertising automation for France

OpenMediaLogic can be deployed for French broadcasters, régies, radio groups, out-of-home operators and media agencies. It is not live in France today: the platform runs in Kazakhstan, Uzbekistan and Azerbaijan, where 200+ media brands use it. This page describes what a French deployment would involve, in the French market's own terms — and France has two rules that shape the answer more than the technology does: the loi Sapin and the electronic invoicing reform whose first deadline has already passed. French version.

Loi Sapin: the rule a French deployment is designed around

The loi Sapin of 29 January 1993 governs how advertising space is bought in France. Under its articles 20 to 24 the agency buys only for the advertiser's account and under a written mandat; the media owner invoices the advertiser directly; an intermediary may be paid only by the party that mandated it, and a media consultant may take nothing from the seller; and the advertiser is owed a written compte rendu of the buy within a month of broadcast, an obligation extended to programmatic buying in 2018. Two things follow for a platform. The first is technical, and it is what the product already does: price, booking, confirmation, proof of broadcast and invoice live in one record, so the media owner's invoice to the advertiser and the intermediary's compte rendu are generated from the deal rather than reconstructed after it. The second is commercial: the law restricts who may be paid by whom, so the licensing and remuneration model of a French deployment — software licensed to the media owner, to the régie, or to the agency as its own tool — is settled with French counsel before launch rather than assumed. We would rather say that plainly than claim blanket compliance.

Electronic invoicing: already in force since September 2026

Since 1 September 2026 every entity registered for French VAT must be able to receive a structured electronic invoice, whatever its size; issuing them, and the associated transaction reporting, applies for now to large and intermediate-sized companies, with small and micro businesses following on 1 September 2027. Invoices are exchanged through plateformes agréées — the public portal keeps only the directory and routing role — in Factur-X, UBL or CII. Advertising is a service like any other: every airtime deal ends in an invoice that now has to be a structured document carrying the deal's own terms. The platform issues a deal's closing documents — ordre de publicité, schedule, proof of broadcast, reconciliation, invoice — from the record the booking was made in, and a French deployment connects that output to a plateforme agréée through the API.

How France trades, and what the platform connects to

• Television audience is measured by Médiamétrie on the Médiamat panel — about 5,500 households and 12,000 individuals — which remains the trading currency; the cross-video measure launched in late 2025 is published monthly alongside it rather than in place of it. Television is planned and traded on GRP and coût GRP against a commercial target, on the régies' rate cards and annual agreements. The planning module takes Médiamétrie data through the API and calculates GRP, coût GRP, reach and frequency on it.
• Régies sell French television, and their names changed in 2025 and 2026: TF1 Pub, which restructured its 2026 offer around two inventory lines and a new self-service manager; M6 Unlimited, formerly M6 Publicité; FranceTV Publicité; Canal+ Brand Solutions; and RMC BFM Ads, formerly Altice Media Ads&Connect, after the group changed hands. Each also sells segmented and streaming inventory. The régie role in the platform — every channel of the portfolio in one window, agreements and volumes tracked across the year, one set of tarifs and conditions générales de vente — is the structure the French market already uses. The large régies run mature systems, and a deployment there is a marketplace layer connected through the API.
• Radio audience is published by Médiamétrie in the survey now branded EAR > National, with separate results for the Paris region, podcasts and digital audio. The national networks sell through their own régies — the independent stations' grouping is itself sold by TF1 Pub — and the sector has moved towards joint commercial terms through the Alliance de la Radio, while hundreds of local and associative stations sell their own airtime. That long tail is where a shared system pays off: the radio module runs the grille, the tarifs, the booking, the proof of broadcast and the reconciliation for a station or a network of any size.
• Out-of-home — JCDecaux, Clear Channel France and the regional operators sell classic and digital inventory directly; the medium's audience is measured by Mobimétrie, rebuilt on a new methodology in 2024 and extending towards a unified indoor and outdoor measure. The platform runs the direct business — packages, bookings, proof of play, certificates — beside the TV and radio book, and leaves the programmatic DOOH channel to the SSPs.
• Regulation — Arcom licenses broadcasters and enforces the audiovisual law and the 1992 advertising decree, under which a private terrestrial channel averages nine minutes of advertising an hour across the day and may not exceed twelve in any clock hour, while segmented advertising has its own lower ceilings; France Télévisions carries no advertising between eight in the evening and six in the morning. The ARPP issues the mandatory opinion on a film before it is broadcast and runs the profession's self-regulation, and the market's competitive monitoring — the pige — is run by Kantar Media. Time limits are enforced in scheduling, and a spot's ARPP opinion attaches to the creative in trafficking: without it the spot cannot be scheduled.

Commercial and legal terms of a French deployment

• Billing in EUR with French VAT, through a French contracting entity
• Loi Sapin — the seller's invoice to the advertiser and the compte rendu owed to it both come from the booking record; the remuneration model is agreed with French counsel, as above
• Structured e-invoicing through a plateforme agréée, generated from the same record, on the reform's timetable
• Hosting and data residency in France, under the GDPR and the CNIL; role-based access, encryption in transit and at rest, audit log — see security and GDPR and data processing
• Interface in French — one of the platform's 16 languages, already in use on this site — with English available to every user
• Integration through the REST API: Médiamétrie data, playout and automation, agency planning and finance systems, accounting and e-invoicing
• Onboarding in 48 hours for the platform itself, reference data migration included

Where the platform fits in France

France, like Germany, has its own software for this work, and it divides by side of the market. Media Pilot (CSE, part of the Adwanted group), PubManager, opper adsuite, WinMédia and RAM-COMM run the trafic antenne, the sales administration and the facturation of French broadcasters and régies; Popcorn Media works the other side, on yield and plan optimisation. OpenMediaLogic is neither: it is the layer between the seller and the buyer — availability and tarifs published by the régie, the agency planning and booking against them online, the proof of broadcast and the invoice out of the same record, and an existing trafic system connected through the REST API. The alternatives page describes the same relationship with Mediaocean, WideOrbit and Operative. The stronger fit is the rest of the market: TNT and thematic channels selling their own airtime, the independent and local radio stations, out-of-home operators' direct business, and the independent agencies — the part of the market that still books by e-mail and spreadsheet while owing its advertisers a compte rendu of every buy. In the platform's three live markets that is where the results came from: up to 95% of a country's TV inventory on one platform; −32% media costs for a national advertiser (Beeline); +47% occupancy for a national broadcaster (NTRC Uzbekistan).

Next step

A demo on your own inventory or plan takes 30 minutes, in French or English: request one. Category pages: TV advertising software, radio, DOOH, media sales, traffic and billing; the company profile. Neighbouring markets: Germany, Poland, Romania, Turkey, United Kingdom.